Concepedia

Nader H. Shooshtari

NH

9

Publications

220

Citations

9

H-Index

1993

Active since

Affiliations

University of Montana(Current)

Nader H. Shooshtari is an author at University of Montana specializing in business, management, and marketing.

Top concepts

BusinessCultureMarketingManagementEducationConsumer ResearchMarketing StrategyInternational BusinessInternational ManagementBranding

Publications per year

1993–2018

9

Publications

9

Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

Jakki J. Mohr, Nader H. Shooshtari · The Journal of Marketing Theory and Practice · 2003 · 54 citations

Consumer-driven Product Development, Digital Marketing, Innovation +13

Brand Naming in China: Sociolinguistic Implications

Fengru Li, Nader H. Shooshtari · Multinational Business Review · 2003 · 42 citations

Brand Decisions, International Marketing, Consumer Research +19

Internationalizing the Business Curriculum

Maureen Fleming, Nader H. Shooshtari, Susan Selig Wallwork · Journal of Teaching in International Business · 1993 · 30 citations

International Management, Culture, International Business Strategy +14

Internationalization of the Business Curriculum at U.S. Colleges and Universities

Timothy A. Manuel, Nader H. Shooshtari, Maureen Fleming et al. · Journal of Teaching in International Business · 2001 · 29 citations

Education, Internationalization Of Higher Education, Internationalization +16

Curriculum Internationalization at AACSB Schools: Immersive Experiences, Student Placement, and Assessment

Nader H. Shooshtari, Timothy A. Manuel · Journal of Teaching in International Business · 2014 · 17 citations

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