Concepedia

Author

Mickey McManus

Universität Hamburg

Also Known As

Mickey McManus

8

Publications

68

Citations

4

H-Index

15

Concepts

All Affiliations

Universität Hamburg
MM

About

Mickey McManus is an author at Universität Hamburg specializing in consumer behavior, communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Health Sciences

1

1

38

2

Management

1

1

38

3

Communication

1

1

38

4

Marketing

1

1

38

5

Consumer Behavior

1

1

38

Mickey McManus

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2

Publications

48

Citations

2

H-Index

YearCitations

When you can't talk to customers

Heather L. McQuaid, Aradhana Goel, Mickey McManus

2003

38

Orchestrating Human-Machine Designer Ensembles during Product Innovation

Jan Recker, Frederik von Briel, Youngjin Yoo,

California Management Review

2023

10

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