Mickey McManus is an author at Universität Hamburg specializing in consumer behavior, communication, and interactive marketing.
Top concepts
DesignHealthMarketingManagementCommunicationDesign ThinkingUser ExperienceConsumer BehaviorConsumer ResearchExperience Design
Publications per year
2003–2023
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When you can't talk to customers
Heather L. McQuaid, Aradhana Goel, Mickey McManus · 2003 · 38 citations
Customer Experience, Customer Satisfaction, Affective Design +20
Orchestrating Human-Machine Designer Ensembles during Product Innovation
Jan Recker, Frederik von Briel, Youngjin Yoo et al. · California Management Review · 2023 · 10 citations · Full text
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