Concepedia

David B. Yerger

DB

Statistics

Publications

11

Citations

305

H-Index

11

Active since

1996

Affiliations

Indiana University of Pennsylvania(Current)

Lycoming College

Sam Houston State University

Temple University

Union Graduate College

David B. Yerger is an author at Indiana University of Pennsylvania specializing in business, management, and marketing.

Top concepts

BusinessEconomicsMarketingManagementEconomic AnalysisBrand AwarenessBrand ManagementConsumer ResearchAdvertisingBrand Equity

Publications per year

1996–2016

11

Publications

11

Does brand identification transform alumni into university advocates?

Amber L. Stephenson, David B. Yerger · International Review on Public and Nonprofit Marketing · 2014 · 71 citations

Marketing, Brand Equity, Management +5

College choice and the university brand: exploring the consumer decision framework

Amber L. Stephenson, Alex Heckert, David B. Yerger · Higher Education · 2015 · 62 citations

Marketing, Consumer Decision Making, Consumer Decision Framework +13

Optimizing engagement: brand identification and alumni donation behaviors

Amber L. Stephenson, David B. Yerger · International Journal of Educational Management · 2014 · 44 citations

Philanthropy, Advertising, Brand Equity +14

Interpreting cross-section and time-series tests of convergence: the case of labor productivity in manufacturing

Donald G. Freeman, David B. Yerger · Journal of Economics and Business · 2001 · 27 citations

Productivity, Economics, Time-series Tests +11

Does inflation lower productivity? Time series evidence on the impact of inflation on labor productivity in 12 OECD nations

Donald G. Freeman, David B. Yerger · Atlantic Economic Journal · 2000 · 21 citations

Productivity, Economics, Time Series Evidence +11

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