William J. Brown

Culture, Self, and Collectivist Communication Linking Culture to Individual Behavior

Theodore M. Singelis, William J. Brown · Human Communication Research · 1995 · 451 citations

Cultural Collectivism, Cultural Relation, Social Psychology +23

Examining Four Processes of Audience Involvement With Media Personae: Transportation, Parasocial Interaction, Identification, and Worship

William J. Brown · Communication Theory · 2015 · 283 citations

Media Personae, Emerging Media, Media Innovation +25

Media Celebrities and Public Health: Responses to 'Magic' Johnson's HIV Disclosure and Its Impact on AIDS Risk and High-Risk Behaviors

William J. Brown, Michael D. Basil · Health Communication · 1995 · 220 citations

Sexual Privacy, Social Marketing, Communication +20

Media, Celebrities, and Social Influence: Identification With Elvis Presley

Benson P. Fraser, William J. Brown · Mass Communication & Society · 2002 · 195 citations

Extensive Reach, International Celebrity, Education +16

The Influence of Famous Athletes on Health Beliefs and Practices: Mark McGwire, Child Abuse Prevention, and Androstenedione

William J. Brown, Michael D. Basil, Mihai C. Bocârnea · Journal of Health Communication · 2003 · 171 citations

Social Marketing, Health Beliefs, Communication +19