Concepedia

Anshul Verma

AV

6

Publications

605

Citations

6

H-Index

2014

Active since

Affiliations

Institute of Management Technology(Current)

The NorthCap University

Anshul Verma is an author at Institute of Management Technology specializing in management, consumer behavior, and behavioral sciences.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBehavioral SciencePsychologyBehavioral Decision MakingSocial SciencesBehavioral EconomicsFinance

Publications per year

2014–2017

6

Publications

6

Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors

Anant Jyoti Badgaiyan, Anshul Verma · Journal of Retailing and Consumer Services · 2014 · 237 citations

Behavioral Sciences, Does Urge, Situational Factors +14

Intrinsic factors affecting impulsive buying behaviour—Evidence from India

Anant Jyoti Badgaiyan, Anshul Verma · Journal of Retailing and Consumer Services · 2014 · 218 citations

Behavioral Sciences, Behavioral Decision Making, Intrinsic Factors +7

Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale

Anant Jyoti Badgaiyan, Anshul Verma, Saumya Dixit · IIMB Management Review · 2016 · 92 citations · Full text

Behavioral Sciences, Behavioral Decision Making, Compulsive Shopping +13

If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour

Anant Jyoti Badgaiyan, Saumya Dixit, Anshul Verma · Journal of Brand Management · 2017 · 21 citations

Consumer Decision Making, Behavioral Sciences, Brand Equity +12

Impulsive Buying Tendency: Measuring Important Relationships with a New Perspective and an Indigenous Scale

Anant Jyoti Badgaiyan, Anshul Verma, Saumya Dixit · IIMB Management Review · 2016 · 20 citations · Full text

Behavioral Sciences, Behavioral Decision Making, Compulsive Shopping +13

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