Concepedia

Robin M. Gubela

RM

Statistics

Publications

5

Citations

125

H-Index

5

Active since

2017

Affiliations

Humboldt-Universität zu Berlin(Current)

Robin M. Gubela is an author at Humboldt-Universität zu Berlin specializing in uplift modeling, marketing management, and marketing.

Publications per year

2017–2022

5

Publications

5

Response transformation and profit decomposition for revenue uplift modeling

Robin M. Gubela, Stefan Lessmann, Szymon Jaroszewicz · European Journal of Operational Research · 2019 · 51 citations · Full text

Management, Business Economics, Operations Management +13

Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies

Robin M. Gubela, Artem Bequé, Stefan Lessmann et al. · International Journal of Information Technology & Decision Making · 2019 · 33 citations

Business, Marketing, Marketing Management +13

Uplift modeling with value-driven evaluation metrics

Robin M. Gubela, Stefan Lessmann · Decision Support Systems · 2021 · 20 citations

Business, Mining Engineering, Performance Measurement +7

Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study

Robin M. Gubela, Stefan Lessmann, Björn Stöcker · Information Systems Frontiers · 2022 · 11 citations · Full text

Business, Marketing, Marketing Management +17

Revenue Uplift Modeling.

Robin M. Gubela, Stefan Lessmann, Johannes Haupt et al. · Journal of the Association for Information Systems · 2017 · 10 citations

Business, Marketing, Marketing Management +13

1–5 of 5