Concepedia
Statistics
Publications
1
Citations
23
H-Index
Active since
1996
David Clayton‐Smith is an author specializing in customer loyalty, strategic marketing, and loyalty program effects.
Publications per year
1996–1996
Do It All’s loyalty programme ‐ and its impact on customer retention
David Clayton‐Smith · Managing Service Quality · 1996 · 23 citations
Business, Marketing, Marketing Management +17
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