Galina N. Mikhailitchenko

Statistics

Publications

Citations

127

H-Index

Active since

2008

Affiliations

Psychological Institute of the Russian Academy of Education(Current)

California State University, Sacramento

Galina N. Mikhailitchenko is an author at Psychological Institute of the Russian Academy of Education specializing in brand management, cross-cultural advertising imagery, and advertising.

Publications per year

2008–2012

Publications

Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

Andrey Mikhailitchenko, Rajshekhar G. Javalgi, Galina N. Mikhailitchenko et al. · Journal of Business Research · 2008 · 103 citations

Business, Communication, Marketing +17

Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study

Andrey Mikhailitchenko, Dennis H. Tootelian, Galina N. Mikhailitchenko · International Journal of Sports Marketing and Sponsorship · 2012 · 24 citations

Business, Marketing, Marketing Management +17

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