Mukta Garg

Publications

Citations

H-Index

2024

Active since

Affiliations

Thapar Institute of Engineering & Technology(Current)

Mukta Garg is an author at Thapar Institute of Engineering & Technology specializing in consumer engagement, brand management, and interactive marketing.

ORCID

Top concepts

ArtsTrustMarketingManagementSocial MediaCommunicationMedia MarketingBrand ManagementSocial InfluenceSocial Marketing

Publications per year

2024–2024

Publications

Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing

Mukta Garg, Apurva Bakshi · Humanities and Social Sciences Communications · 2024 · 49 citations · Full text

Credible Attributes, Digital Marketing, Consumer Research +26

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