Concepedia

Apurva Bakshi

AB

4

Publications

115

Citations

4

H-Index

2019

Active since

Affiliations

Thapar Institute of Engineering & Technology(Current)

Apurva Bakshi is an author at Thapar Institute of Engineering & Technology specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchArtsTrustHealthFinanceBusinessNutrition

Publications per year

2019–2024

4

Publications

4

Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing

Mukta Garg, Apurva Bakshi · Humanities and Social Sciences Communications · 2024 · 49 citations · Full text

Credible Attributes, Digital Marketing, Consumer Research +26

An evident prescience of determinants of dividend policy of Indian real estate companies

Rakesh Kumar Sharma, Apurva Bakshi · Journal of Financial Management of Property and Construction · 2019 · 29 citations

Empirical Finance, Dividend Policy, Financial Risk Management +17

Determinants of behaviour of working capital requirements of BSE listed companies: An empirical study using co-integration techniques and generalised method of moments

Rakesh Kumar Sharma, Apurva Bakshi, Sheena Chhabra · Cogent Economics & Finance · 2020 · 24 citations · Full text

Consumers� Attitudes Toward Functional Foods: A�Review

Apurva Bakshi, Sheena Chhabra, Ravineet Kaur · Current Topics in Nutraceutical Research · 2020 · 13 citations

Nutrition, Added Nutrients, Nutritive Value +16

Rows per page

1–4 of 4