Guillaume Moreau

Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior

Cindy Lombart, Elena Millan, Jean‐Marie Normand et al. · Computers in Human Behavior · 2020 · 148 citations

Business, Marketing, Retail Management +14

Consumer perceptions and purchase behavior toward imperfect fruits and vegetables in an immersive virtual reality grocery store

Cindy Lombart, Elena Millan, Jean‐Marie Normand et al. · Journal of Retailing and Consumer Services · 2019 · 104 citations · Full text

Business, Marketing, Retail Management +17

The sense of embodiment in Virtual Reality and its assessment methods

Martin Guy, Jean‐Marie Normand, Camille Jeunet-Kelway et al. · Frontiers in Virtual Reality · 2023 · 79 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +10

3D City Models and urban information: Current issues and perspectives

Roland Billen, Anne-Françoise Cutting-Decelle, Ognen Marina et al. · 2014 · 66 citations · Full text

Planning, Land-use Planning, Urban Planning +13

A new typology of augmented reality applications

Jean‐Marie Normand, Myriam Servières, Guillaume Moreau · 2012 · 64 citations · Full text

Computing, Visualization, Interactive Media +7