Concepedia

Yu Chu

YC

2

Publications

106

Citations

2

H-Index

2010

Active since

Affiliations

Michigan State University(Current)

Yu Chu is an author at Michigan State University specializing in user experience, mobile learning, and new product development.

Top concepts

DesignBusinessEducationMarketingManagementEngineeringSupply ChainMobile LearningUser ExperienceWetland Ecology

Publications per year

2010–2022

2

Publications

2

Supply chain transparency: Consumer reactions to incongruent signals

Diane A. Mollenkopf, Simone T. Peinkofer, Yu Chu · Journal of Operations Management · 2022 · 92 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +16

Development and instructional application of u-library on butterfly and wetland ecology for context-aware ubiquitous learning

Ju Ling Shih, Gwo Jen Hwang, Yu Chu · International Journal of Mobile Learning and Organisation · 2010 · 14 citations

Engineering, Education, Context Awareness +17

Rows per page

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