Concepedia

Annika Hundertmark

AH

Statistics

Publications

1

Citations

16

H-Index

1

Active since

2013

Affiliations

Bochum University of Applied Sciences(Current)

Annika Hundertmark is an author at Bochum University of Applied Sciences specializing in transaction cost models, customer retention, and loyalty program effects.

Publications per year

2013–2013

1

Publications

1

Loyalty program types as drivers of customer retention: a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics

Mario Rese, Annika Hundertmark, Heiko Schimmelpfennig et al. · The International Review of Retail Distribution and Consumer Research · 2013 · 16 citations

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