María del Rocío Martínez Torres

A technological acceptance of e-learning tools used in practical and laboratory teaching, according to the European higher education area

María del Rocío Martínez Torres, S. L. Toral, F. Barrero García et al. · Behaviour and Information Technology · 2006 · 200 citations

Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness

M. Rosario González‐Rodríguez, María del Rocío Martínez Torres, S. L. Toral · International Journal of Contemporary Hospitality Management · 2016 · 197 citations

Customer Satisfaction, Digital Marketing, Cultural Tourism +24

A procedure to design a structural and measurement model of Intellectual Capital: An exploratory study

María del Rocío Martínez Torres · Information & Management · 2006 · 175 citations

Exploratory Study, Organisational Structure Evaluation, Management +9

Analysis of virtual communities supporting OSS projects using social network analysis

S. L. Toral, María del Rocío Martínez Torres, Federico Barrero · Information and Software Technology · 2009 · 132 citations

Community Network, Computational Social Science, Social Media +15

A machine learning approach for the identification of the deceptive reviews in the hospitality sector using unique attributes and sentiment orientation

María del Rocío Martínez Torres, S. L. Toral · Tourism Management · 2019 · 104 citations · Full text

Spam Filtering, Customer Satisfaction, Customer Review +14