Concepedia

Adam Bertscher

AB

3

Publications

98

Citations

3

H-Index

2018

Active since

Affiliations

University of Cape Town(Current)

Adam Bertscher is an author at University of Cape Town specializing in public health, social marketing, and marketing.

Top concepts

MarketingPublic HealthSocial MarketingConsumer ResearchHealthBrandingBusinessJournalismManagementRegulation

Publications per year

2018–2019

3

Publications

3

Unpacking policy formulation and industry influence: the case of the draft control of marketing of alcoholic beverages bill in South Africa

Adam Bertscher, Leslie London, Marsha Orgill · Health Policy and Planning · 2018 · 43 citations

Consumer Research, Social Marketing, Market Regulation +21

Recruiting the “Heavy-Using Loyalists of Tomorrow”: An Analysis of the Aims, Effects and Mechanisms of Alcohol Advertising, Based on Advertising Industry Evaluations

Nason Maani, Adam Bertscher, Nathan Critchlow et al. · International Journal of Environmental Research and Public Health · 2019 · 40 citations · Full text

Digital Marketing, Targeted Advertising, Social Marketing +21

Emergence of three general practitioner contracting-in models in South Africa: a qualitative multi-case study

Linda Mureithi, James Michael Burnett, Adam Bertscher et al. · International Journal for Equity in Health · 2018 · 15 citations · Full text

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