Concepedia

Robert W. Sweitzer

RW

2

Publications

32

Citations

2

H-Index

1975

Active since

Affiliations

University of California, Los Angeles(Current)

Robert W. Sweitzer is an author at University of California, Los Angeles specializing in marketing strategy, marketing insights, and integrated marketing.

Top concepts

Publications per year

1975–1981

2

Publications

2

Canadian Marketing: Problems and Prospects

Robert W. Sweitzer, Donald N. Thompson, David S. R. Leighton · Journal of Marketing · 1975 · 20 citations

, , +6

Home heating oil consumption Profiling ‘efficient’ and ‘inefficient’ households

Philip Rosson, Robert W. Sweitzer · Energy Policy · 1981 · 12 citations

, , +7

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