Concepedia
Statistics
Publications
1
Citations
26
H-Index
Active since
1986
J. H. Alexander is an author specializing in visual communication in advertising, ad perception, and tourist behavior.
Publications per year
1986–1986
The impact of the visual content of advertisements upon the perceived vacation experience.
Janeen E. Olsen, J. H. Alexander, Sherma Roberts et al. · 1986 · 26 citations
Social Sciences, Marketing, Marketing Management +14
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