Concepedia

Alexandra Broillet

AB

2

Publications

34

Citations

2

H-Index

2008

Active since

Affiliations

HES-SO Genève(Current)

Alexandra Broillet is an author at HES-SO Genève specializing in arts, communication, and interactive marketing.

Top concepts

ArtsCommunicationCultureLanguageMarketingJournalismManagementAdvertisingAnthropologySocial Media

Publications per year

2008–2015

2

Publications

2

Analyzing web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis

Alexandra Broillet, Magali Dubosson · SSRN Electronic Journal · 2008 · 20 citations · Full text

Marketing, User Perception, Online Customer Behavior +15

Experiencing global culture in Vatel: Implications of using knowledge management concepts for approaching culture in professional communication

Constance Elizabeth Kampf, Alexandra Broillet, Claudette John et al. · 2015 · 14 citations · Full text

Cultural Intermediation, Knowledge Management Concepts, Business Culture +27

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