Concepedia
Statistics
Publications
7
Citations
227
H-Index
Active since
1996
Affiliations
Shippensburg University(Current)
Elizabethtown College
Kutztown University
Victor J. Massad is an author at Shippensburg University specializing in business, marketing, and consumer behavior.
Publications per year
1996–2018
Interviewing the Experts: Student Produced Podcast
Gary R. Armstrong, Joanne Tucker, Victor J. Massad · Journal of Information Technology Education Innovations in Practice · 2009 · 59 citations · Full text
Education, Higher Education, Science Communication +2
Comparing bidding and pricing between in‐person and online auctions
Victor J. Massad, Joanne Tucker · Journal of Product & Brand Management · 2000 · 52 citations
Business, Business Economics, Economics +17
Achieving Learning Goals with Student‐Created Podcasts
Gary R. Armstrong, Joanne Tucker, Victor J. Massad · Decision Sciences Journal of Innovative Education · 2009 · 36 citations
Education, Educational Technology, Instruction +11
Profiling a Mind Map User: A Descriptive Appraisal.
Joanne Tucker, Gary R. Armstrong, Victor J. Massad · 2010 · 36 citations
Management, Information Systems, Cognitive Psychology +5
Understanding the Cord-Cutters: An Adoption/Self-Efficacy Approach
Victor J. Massad · The International Journal on Media Management · 2018 · 16 citations
Social Sciences, Communication, Marketing +17
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