Concepedia
Statistics
Publications
4
Citations
141
H-Index
Active since
2017
Affiliations
Wuhan Textile University(Current)
University of Michigan–Dearborn
Huazhong Agricultural University
Niu Yu is an author at Wuhan Textile University specializing in business, marketing, and supply chain management.
Top concepts
BusinessMarketingSupply Chain ManagementManagementSupply ChainMarket DesignLawEconomicsLogisticsBrand Equity
Publications per year
2017–2021
Effects of power structure on manufacturer encroachment in a closed-loop supply chain
Benrong Zheng, Niu Yu, Huosong Xia · Computers & Industrial Engineering · 2019 · 56 citations
Supply Chain Disruption, Business, Systems Engineering +6
Managing brand competition with consumer fairness concern via manufacturer incentive
Niu Yu, Shumei Wang, Zhixin Liu · European Journal of Operational Research · 2021 · 55 citations
Brand Equity, Management, Business +6
Managing Sales Channel Selection for a Manufacturer in the Presence of Remanufacturing
Benrong Zheng, Niu Yu, Jie Chu · Journal of Systems Science and Systems Engineering · 2021 · 19 citations
Marketing, Management, Business +9
Allocation with demand competition: Uniform, proportional, and lexicographic mechanisms
Jianbin Li, Niu Yu, Zhixin Liu et al. · Naval Research Logistics (NRL) · 2017 · 11 citations · Full text
Supply Chain Optimization, Capacity Allocation Mechanisms, Inventory Theory +19
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