Parul Manchanda

Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes

Nupur Arora, Parul Manchanda · Journal of Global Fashion Marketing · 2022 · 72 citations

Sustainable Consumption, Green Marketing, Gen Z Consumers +27

Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption

Parul Manchanda, Nupur Arora, Owais Nazir et al. · Journal of Retailing and Consumer Services · 2023 · 58 citations · Full text

Culture, Behavioral Sciences, Engineering +14

Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction

Parul Manchanda, Nupur Arora, Vaishali Sethi · Journal of Promotion Management · 2021 · 39 citations

Mediating Role, Source Credibility Theory, Digital Marketing +32

Tapping generative AI capabilities: a study to examine continued intention to use ChatGPT in the travel planning

Nupur Arora, Parul Manchanda, Aanchal Aggarwal et al. · Asia Pacific Journal of Tourism Research · 2024 · 25 citations

Artificial Intelligence, Generative Artificial Intelligence, Chatbot +15

Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability

Deepti Prakash, Parul Manchanda · Cogent Business & Management · 2021 · 20 citations · Full text