Concepedia

Nupur Arora

NA

Statistics

Publications

9

Citations

528

H-Index

9

Active since

2017

Affiliations

Guru Gobind Singh Indraprastha University(Current)

Ansal University

Nupur Arora is an author at Guru Gobind Singh Indraprastha University specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchManagementEngineeringUser ExperienceConsumer BehaviorArtsBrandingCommunicationSustainability

Publications per year

2017–2024

9

Publications

9

Investigating consumer intention to accept mobile payment systems through unified theory of acceptance model

Kanishk Gupta, Nupur Arora · South Asian Journal of Business Studies · 2019 · 192 citations

Customer Satisfaction, Behavioral Intention, Effort Expectancy +17

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

Nupur Arora, Aanchal Aggarwal · South Asian Journal of Business Studies · 2018 · 104 citations

Customer Satisfaction, Online Customer Behavior, Women Shoppers +14

Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes

Nupur Arora, Parul Manchanda · Journal of Global Fashion Marketing · 2022 · 72 citations

Sustainable Consumption, Green Marketing, Gen Z Consumers +27

Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption

Parul Manchanda, Nupur Arora, Owais Nazir et al. · Journal of Retailing and Consumer Services · 2023 · 58 citations · Full text

Culture, Behavioral Sciences, Engineering +14

Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction

Parul Manchanda, Nupur Arora, Vaishali Sethi · Journal of Promotion Management · 2021 · 39 citations

Mediating Role, Source Credibility Theory, Digital Marketing +32

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