Kim Wc is an author at INSEAD specializing in strategy, business, and innovation management.
Top concepts
BusinessStrategyMarketingInnovationManagementBusiness StrategyStrategic ManagementInnovation ManagementHospitality ManagementIndustrial Organization
Publications per year
1998–1998
1
1
Value innovation: the strategic logic of high growth.
Kim Wc, Renée Mauborgne · PubMed · 1998 · 754 citations
Virgin Atlantic, Innovation Management, Industrial Organization +16
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