Concepedia

Sarah Clemente

SC

1

Publications

39

Citations

1

H-Index

2013

Active since

Affiliations

Brock University(Current)

Sarah Clemente is an author at Brock University specializing in consumer behavior, management, and consumer research.

Top concepts

BusinessMarketingManagementAdvertisingBrand AwarenessConsumer CultureConsumer BehaviorConsumer Research

Publications per year

2013–2013

1

Publications

1

The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship

Sarah Clemente, Eric Dolansky, Antonia Mantonakis et al. · Marketing Letters · 2013 · 39 citations

Marketing, Consumer Culture, Consumer Study +9

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