3
Publications
49
Citations
3
H-Index
2014
Active since
Affiliations
S. Senthil Kumar is an author at B.S. Abdur Rahman Crescent Institute of Science & Technology specializing in social media, consumer engagement, and interactive marketing.
Top concepts
BusinessMarketingManagementAdvertisingSocial MediaCommunicationSocial InfluenceConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2014–2018
3
3
Rows per page
1–3 of 3