Concepedia

Komal Shamim

KS

Statistics

Publications

3

Citations

211

H-Index

3

Active since

2022

Affiliations

Mohammad Ali Jinnah University(Current)

Komal Shamim is an author at Mohammad Ali Jinnah University specializing in marketing, social media commerce, and consumer behavior.

ORCID

Publications per year

2022–2024

3

Publications

3

How do social media influencers induce the urge to buy impulsively? Social commerce context

Komal Shamim, Muhammad Azam, Tahir Islam · Journal of Retailing and Consumer Services · 2023 · 105 citations

, , +14

Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying

Komal Shamim, Tahir Islam · Journal of Global Scholars of Marketing Science · 2022 · 86 citations

, , +14

The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour

Komal Shamim, Muhammad Azam · Humanities and Social Sciences Communications · 2024 · 20 citations · Full text

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