Concepedia

Samer Oulabi

SO

2

Publications

153

Citations

2

H-Index

1993

Active since

Affiliations

École Normale Supérieure(Current)

Université Paris Cité

Samer Oulabi is an author at École Normale Supérieure specializing in engineering, interactive marketing, and marketing analytics.

Top concepts

BusinessMarketingManagementEngineeringData ScienceCommunicationDirect MarketingConsumer ResearchMarketing AnalyticsMarketing Management

Publications per year

1993–1997

2

Publications

2

Direct marketing modeling with CART and CHAID

Dominique Haughton, Samer Oulabi · Journal of Direct Marketing · 1997 · 120 citations

Marketing Analytics, Customer Satisfaction, Engineering +16

Direct marketing modeling with CART and CHAID

Domlnlque Haughton, Samer Oulabi · Journal of Direct Marketing · 1993 · 33 citations

Marketing Analytics, Customer Satisfaction, Engineering +16

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