Concepedia
Statistics
Publications
26
Citations
2.3K
H-Index
23
Active since
1983
Affiliations
London Business School(Current)
Massachusetts Institute of Technology
University of Warwick
Technical University of Denmark
Decision Sciences (United States)
John Morecroft is an author at London Business School specializing in business, management, and business strategy.
Top concepts
BusinessManagementBusiness StrategyEducationStrategyStrategic ManagementEngineeringSystems EngineeringDesignOperations Management
Publications per year
1983–2023
Managerial decision making and firm performance under a resource‐based paradigm
Martin Kunc, John Morecroft · Strategic Management Journal · 2010 · 259 citations
Firm Performance, Education, Competitive Advantage +16
Rationality in the Analysis of Behavioral Simulation Models
John Morecroft · Management Science · 1985 · 217 citations
Simulation Methodology, Behavioral Sciences, Behavioral Decision Making +15
Executive knowledge, models and learning
John Morecroft · European Journal of Operational Research · 1992 · 211 citations
Cognitive Science, Learning Sciences, Learning Theory +8
System dynamics and microworlds for policymakers
John Morecroft · European Journal of Operational Research · 1988 · 190 citations
System Dynamics, Public Policy, Policy Driver +3
Systems thinking and business process redesign: An application to the beer game
Ann van Ackere, Erik R. Larsen, John Morecroft · European Management Journal · 1993 · 150 citations
Business Process, Process Innovation, Systems Thinking +12
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