1
Publications
81
Citations
1
H-Index
2020
Active since
Affiliations
Costas Priporas is an author at École Nationale Supérieure d'Art et de Design de Nancy specializing in brand strategy, brand equity, and brand development.
Top concepts
ArtsBrandingBusinessMarketingManagementBrand EquitySocial MediaBrand StrategyBrand AwarenessBrand Management
Publications per year
2020–2020
1
1
Co-creating brand image and reputation through stakeholder’s social network
Pantea Foroudi, Alireza Nazarian, Sayabek Ziyadin et al. · Journal of Business Research · 2020 · 81 citations · Full text
Marketing, Social Media, Arts +10
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