Chun-Chieh Ma

Statistics

Publications

Citations

225

H-Index

Active since

2013

Affiliations

National University of Tainan(Current)

Chung Shan Medical University

Chung Shan Medical University Hospital

Chun-Chieh Ma is an author at National University of Tainan specializing in consumer attitudes toward food, consumer behavior, and purchase intention effects.

Publications per year

2013–2022

Publications

Climate Change and Consumer’s Attitude toward Insect Food

Hsiao-Ping Chang, Chun-Chieh Ma, Han‐Shen Chen · International Journal of Environmental Research and Public Health · 2019 · 56 citations · Full text

Business, Food Science, Marketing +16

The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions

Hsiao-Ping Chang, Chun-Chieh Ma, Han‐Shen Chen · International Journal of Environmental Research and Public Health · 2020 · 49 citations · Full text

Business, Health Behavior, Marketing +15

The Effect of Novel and Environmentally Friendly Foods on Consumer Attitude and Behavior: A Value-Attitude-Behavioral Model

Chun-Chieh Ma, Hsiao-Ping Chang · Foods · 2022 · 36 citations · Full text

Agriculture, Food Science, Nutrition +13

Managing the service brand value of the hotel industry in an emerging market

Hsiao-Ping Chang, Chun-Chieh Ma · International Journal of Hospitality Management · 2015 · 34 citations

Management, Hospitality Management, Marketing +14

Training Transfer in the Taiwanese Hotel Industry: Factors and Outcomes

Chun-Chieh Ma, Hsiao-Ping Chang · Social Behavior and Personality An International Journal · 2013 · 24 citations · Full text

Management, Hospitality Management, Human Resource Management +17

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