Yueyin Jiang

Publications

Citations

H-Index

2019

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Yueyin Jiang is an author at Huazhong University of Science and Technology specializing in business strategy, relationship marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchMarketing ManagementStrategic ManagementCustomer SatisfactionRelationship Marketing

Publications per year

2019–2019

Publications

Buyer-supplier relational strength and buying firm's marketing capability: An outside-in perspective

Yang Zhi, Yueyin Jiang, En Xie · Industrial Marketing Management · 2019 · 51 citations

Relationship Marketing, Customer Satisfaction, Supplier Relationship +12

Rows per page

1–1 of 1