Concepedia

Linying Fan

LF

Statistics

Publications

3

Citations

87

H-Index

3

Active since

2018

Affiliations

Hong Kong Polytechnic University(Current)

Linying Fan is an author at Hong Kong Polytechnic University specializing in consumer research, behavioral decision making, and social psychology.

ORCID

Top concepts

Publications per year

2018–2022

3

Publications

3

Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers

Linying Fan, Xueni Li, Yuwei Jiang · Journal of Consumer Research · 2018 · 55 citations

Don’t Surprise Me: How Social Relationships Shape Consumers’ Attitudes toward Probabilistic Selling

Linying Fan, Yuwei Jiang · Journal of the Association for Consumer Research · 2018 · 16 citations · Full text

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications

Linying Fan, Derek D. Rucker, Yuwei Jiang · Journal of Consumer Research · 2022 · 16 citations · Full text

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