Erik A. Borg

Knowledge, information and intellectual property: implications for marketing relationships

Erik A. Borg · Technovation · 2001 · 45 citations

Relationship Marketing, Management, Business +5

Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth

Akmal S. Hyder, Michelle Rydback, Erik A. Borg et al. · Health Marketing Quarterly · 2019 · 34 citations · Full text

The marketing of innovations in high‐technology companies: a network approach

Erik A. Borg · European Journal of Marketing · 2009 · 25 citations

Innovation Adoption, Digital Marketing, Brand Strategy +27

International market-oriented strategies for medical tourism destinations

Erik A. Borg, Kjell Ljungbo · International Journal of Market Research · 2018 · 23 citations

Market Orientation, Destination Marketing, International Tourism +15

Collective Brand Strategy, Entrepreneurship, and Regional Growth: The Role of a Protected Designation of Origin (PDO)

Erik A. Borg · Journal of World Economic Research · 2013 · 17 citations · Full text

Regional Growth, Brand Theories, Pdo Registration +18