9
Publications
175
Citations
9
H-Index
2018
Active since
Jingbo Yuan is an author at Shenzhen University specializing in marketing, consumer research, and management.
Top concepts
MarketingBusinessManagementConsumer BehaviorConsumer ResearchLawBrand AwarenessDigital MarketingCustomer SatisfactionSocial Responsibility
Publications per year
2018–2024
9
9
Jingbo Yuan, Faisal Shahzad, Abdul Waheed et al. · Corporate Social Responsibility and Environmental Management · 2023 · 45 citations
Socially Responsible Product, Sustainable Development, Consumer Research +22
Faisal Shahzad, Jingbo Yuan, Mudassir Husnain et al. · Sustainable Development · 2023 · 17 citations
Customer Satisfaction, Socially Responsible Product, Green Marketing +18
Product market competition, market munificence and firms’ unethical behavior
Jingbo Yuan, Zhimin Zhou, Nan Zhou et al. · Chinese Management Studies · 2018 · 13 citations
Law, Antitrust, Unfair Competition +17
Rows per page
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