Ashleigh K. Shelton

Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter

Chad Edwards, Autumn Edwards, Patric R. Spence et al. · Computers in Human Behavior · 2013 · 304 citations

Social Media, Communication Quality, Interpersonal Communication +7

Mapping the road to fun: Natural video game controllers, presence, and game enjoyment

Paul Skalski, Ron Tamborini, Ashleigh K. Shelton et al. · New Media & Society · 2010 · 294 citations

Online Gaming, Video Game, Pervasive Game +17

Defining the lines between virtual and real world purchases: Second Life sells, but who’s buying?

Ashleigh K. Shelton · Computers in Human Behavior · 2010 · 85 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +17

Blinded by the light: Illuminating the dark side of social network use through content analysis

Ashleigh K. Shelton, Paul Skalski · Computers in Human Behavior · 2013 · 48 citations

Dark Side, Social Networks, Social Media +11

Exploring the impact of ethnic identity through other-generated cues on perceptions of spokesperson credibility

Patric R. Spence, Kenneth A. Lachlan, Stephen A. Spates et al. · Computers in Human Behavior · 2013 · 28 citations

Ethnicity, Cross-cultural Issue, Social Identity +12