Barbara Wąsikowska

Statistics

Publications

Citations

175

H-Index

Active since

2013

Affiliations

University of Szczecin(Current)

Barbara Wąsikowska is an author at University of Szczecin specializing in advertising psychology, cognitive neuroscience, and brain-behavior relationships.

ORCID

Publications per year

2013–2014

Publications

Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino et al. · Computational and Mathematical Methods in Medicine · 2014 · 160 citations · Full text

Nursing, Neuroscience, Psychology +17

Study on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men

Małgorzata Łatuszyńska, Agata Wawrzyniak, Barbara Wąsikowska et al. · JOURNAL OF INTERNATIONAL STUDIES · 2013 · 15 citations · Full text

Business, Marketing, Marketing Management +13

1–2 of 2