Patrizia Cherubino

Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino et al. · Computational and Mathematical Methods in Medicine · 2014 · 160 citations · Full text

How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks

Giovanni Vecchiato, Patrizia Cherubino, Anton Giulio Maglione et al. · Cognitive Computation · 2014 · 92 citations

Cognitive Science, Neuropsychology, Emotion Regulation +13

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Giulia Cartocci, Myriam Caratù, Enrica Modica et al. · Journal of Visualized Experiments · 2017 · 78 citations · Full text

Biofeedback, Neuropsychology, Eeg Indices +28

Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures

Rumen Pozharliev, Matteo De Angelis, D. Rossi et al. · Psychology and Marketing · 2021 · 74 citations · Full text

Social Psychology, Empathy, Consumer Research +24

Gender and Age Related Effects While Watching TV Advertisements: An EEG Study

Giulia Cartocci, Patrizia Cherubino, D. Rossi et al. · Computational Intelligence and Neuroscience · 2016 · 54 citations · Full text