Concepedia

Sreelata Jonnalagedda

SJ

5

Publications

234

Citations

5

H-Index

2011

Active since

Affiliations

Indian Institute of Management Bangalore(Current)

Sreelata Jonnalagedda is an author at Indian Institute of Management Bangalore specializing in business, marketing, and market design.

Top concepts

BusinessMarketingEconomicsMarket DesignDesignManagementEngineeringConsumer ChoiceDecision ScienceBusiness Strategy

Publications per year

2011–2018

5

Publications

5

Optimal Algorithms for Assortment Selection Under Ranking-Based Consumer Choice Models

Dorothée Honhon, Sreelata Jonnalagedda, Xiajun Amy Pan · Manufacturing & Service Operations Management · 2012 · 112 citations · Full text

Mathematical Programming, Assortment Selection, Engineering +22

Design for the environment: Impact of regulatory policies on product development

Sirish Kumar Gouda, Sreelata Jonnalagedda, Haritha Saranga · European Journal of Operational Research · 2015 · 67 citations

Public Policy, Engineering, Environmental Impact Assessment +14

Durable Products, Time Inconsistency, and Lock-in

Stephen M. Gilbert, Sreelata Jonnalagedda · Management Science · 2011 · 31 citations

Durable Product, Industrial Design, Economics +13

Commonality decisions when designing for multiple markets

Sreelata Jonnalagedda, Haritha Saranga · European Journal of Operational Research · 2016 · 13 citations

Market Mechanism, Management, Business +7

To Adapt or Design: An Emerging Market Dilemma for Automakers

Sreelata Jonnalagedda, Haritha Saranga · Production and Operations Management · 2018 · 11 citations

Automotive Engineering, Vehicle Conceptual Design, Higher Profitability +22

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