Concepedia

Lenard C. Huff

LC

13

Publications

1.3K

Citations

13

H-Index

1994

Active since

Affiliations

Brigham Young University–Hawaii(Current)

University of Hawaiʻi at Mānoa

University of Hawaii System

University of Michigan

Lenard C. Huff is an author at Brigham Young University–Hawaii specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCultureConsumer ResearchCustomer SatisfactionTrustBrand ManagementConsumer BehaviorOrganizational Behavior

Publications per year

1994–2011

13

Publications

13

Levels of Organizational Trust in Individualist Versus Collectivist Societies: A Seven-Nation Study

Lenard C. Huff, Lane Kelley · Organization Science · 2003 · 663 citations

Business Culture, Social Influence, Organizational Culture +21

Is collectivism a liability? The impact of culture on organizational trust and customer orientation: a seven-nation study

Lenard C. Huff, Lane Kelley · Journal of Business Research · 2002 · 125 citations

Seven-nation Study, Culture, Customer Orientation +10

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages

Lenard C. Huff, William T. Robinson · Management Science · 1994 · 124 citations

Consumer Research, Brand Strategy, Market Design +19

Explaining buyers' responses to sellers' violation of trust

Sijun Wang, Lenard C. Huff · European Journal of Marketing · 2007 · 104 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

The Development and Consequences of Trust in Student Project Groups

Lenard C. Huff, Joanne Cooper, Wayne A. Jones · Journal of Marketing Education · 2002 · 77 citations

Trust Metric, Group Communication, Group Projects +15

Rows per page

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