Concepedia

Author

Jorge Aracil-Jordá

Universidad Pontificia Comillas

Also Known As

Jorge Aracil-Jordà, Jorge Aracil-Jordá

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Publications

55

Citations

2

H-Index

11

Concepts

All Affiliations

Universidad Pontificia ComillasUniversitat Oberta de Catalunya
JA

About

Jorge Aracil-Jordá is an author at Universidad Pontificia Comillas specializing in micro-influencer marketing, marketing communication, and social marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Marketing

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Digital Marketing

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Media Marketing

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Social Media

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Jorge Aracil-Jordá

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2

Publications

54

Citations

2

H-Index

YearCitations

Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

Ana Isabel Jiménez‐Zarco, Jose Antonio Clemente-Almendros, Inés González-González,

Frontiers in Psychology

2021

32

Improving the social performance of women-led microenterprises: The role of social media marketing actions

Jorge Aracil-Jordá, José Antonio Clemente‐Almendros, Ana Isabel Jiménez‐Zarco,

Technological Forecasting and Social Change

2023

22

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