Concepedia
Statistics
Publications
16
Citations
278
H-Index
13
Active since
2017
Affiliations
State University of Medan(Current)
North Sumatra Islamic University
Indonesia University of Education
Bandung Islamic University
Dita Amanah is an author at State University of Medan specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorInteractive MarketingEconomicsDigital MarketingCustomer SatisfactionAdvertising
Publications per year
2017–2021
The impact of word of mouth and university reputation on student decision to study at university
Dedy Ansari Harahap, Ratih Hurriyati, Vanessa Gaffar et al. · Management Science Letters · 2018 · 40 citations · Full text
Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan
Dita Amanah, Dedy Ansari Harahap · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · 2018 · 25 citations · Full text
Advertising, Interactive Marketing, Management +11
Pengaruh Promosi dan Brand Image (Citra Produk) Terhadap Loyalitas Pembelian Produk Pepsodent di Ramayana Plaza, Jalan Aksara, Medan
Dita Amanah · OSF Preprints (OSF Preprints) · 2017 · 23 citations · Full text
Emerging advances in E-commerce: Panic and impulse buying during the COVID-19 pandemic
Dedy Ansari Harahap, Kiki Farida Ferine, Nisrul Irawati et al. · Systematic Reviews in Pharmacy · 2021 · 20 citations
Digital Marketing, Consumer Study, Consumer Research +20
Effect of Word of Mouth on Students Decision to Choose Studies in College
Dedy Ansari Harahap, Ratih Hurriyati, Vanessa Gaffar et al. · 1st International Conference on Islamic Economics, Business, and Philanthropy · 2017 · 19 citations · Full text
Student Retention, Advertising, Students Decision +10
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