Concepedia

Vanessa Gaffar

VG

17

Publications

370

Citations

12

H-Index

2011

Active since

Affiliations

Indonesia University of Education(Current)

State University of Medan

North Sumatra Islamic University

State University of Padang

Universitas Sumatera Utara

Vanessa Gaffar is an author at Indonesia University of Education specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementTourismEducationConsumer ResearchDestination MarketingEconomicsMotivationAdvertising

Publications per year

2011–2024

17

Publications

17

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

Vanessa Gaffar, Benny Tjahjono, Taufik Abdullah et al. · Tourism Review · 2021 · 85 citations

Digital Marketing, Social Marketing, Cultural Tourism +19

The impact of word of mouth and university reputation on student decision to study at university

Dedy Ansari Harahap, Ratih Hurriyati, Vanessa Gaffar et al. · Management Science Letters · 2018 · 40 citations · Full text

Innovation and Marketing Performance of Womenpreneur in Fashion Industry in Indonesia

Heny Hendrayati, Vanessa Gaffar · Procedia - Social and Behavioral Sciences · 2016 · 27 citations · Full text

Customer Growth, Advertising, Women's Empowerment +14

A Study of Outdoor Recreation Motivation and Activity Preferences

Vanessa Gaffar, Yeni Yuniawati, Oce Ridwanudin · Journal of Southwest Jiaotong University · 2019 · 26 citations · Full text

Tourism Management, Leisure Study, Physical Activity +19

Unfolding the Impacts of a Prolonged COVID-19 Pandemic on the Sustainability of Culinary Tourism: Some Insights from Micro and Small Street Food Vendors

Vanessa Gaffar, Benny Tjahjono, Taufik Abdullah et al. · Sustainability · 2022 · 25 citations · Full text

Tourism Management, Culinary Studies, Street Food Vendors +19

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