Concepedia

Heny Hendrayati

HH

13

Publications

360

Citations

10

H-Index

2016

Active since

Affiliations

Indonesia University of Education(Current)

Universitas Komputer Indonesia

Heny Hendrayati is an author at Indonesia University of Education specializing in marketing, management, and business.

ORCID

Top concepts

Publications per year

2016–2024

13

Publications

13

The role of social media marketing and brand image on smartphone purchase intention

Citra Savitri, Ratih Hurriyati, Lili Adi Wibowo et al. · International Journal of Data and Network Science · 2021 · 125 citations · Full text

, , +19

The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

Ari Riswanto, Rasto Rasto, Heny Hendrayati et al. · Management Science Letters · 2020 · 38 citations · Full text

Perceived Usefulness, Perceived Ease of Use, and Social Influence: Intention to Use e-Wallet

Femmy Effendy, Ratih Hurriyati, Heny Hendrayati · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2021 · 34 citations · Full text

Innovation and Marketing Performance of Womenpreneur in Fashion Industry in Indonesia

Heny Hendrayati, Vanessa Gaffar · Procedia - Social and Behavioral Sciences · 2016 · 27 citations · Full text

, , +14

Viral Marketing and E-Word of Mouth Communication in Social Media Marketing

Heny Hendrayati, Pedro Putra Pamungkas · 2020 · 26 citations · Full text

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