Maureen Bourassa

Knowledge is power: why public knowledge matters to charities

Maureen Bourassa, Abbey C. Stang · International Journal of Nonprofit and Voluntary Sector Marketing · 2015 · 27 citations

Public Affairs, Nonprofit Management, Public Administration +16

Exploring Perceptions of Credible Science Among Policy Stakeholder Groups

Loleen Berdahl, Maureen Bourassa, Scott Bell et al. · Science Communication · 2016 · 24 citations · Full text

Social Sciences, Communication, Public Policy +17

Support, opposition, emotion and contentious issue risk perception

Maureen Bourassa, Kelton Doraty, Loleen Berdahl et al. · International Journal of Public Sector Management · 2016 · 21 citations · Full text

Social Sciences, Psychology, Social Psychology +14

Inferred respect: a critical ingredient in customer satisfaction

Laurence Ashworth, Maureen Bourassa · European Journal of Marketing · 2020 · 17 citations

Business, Marketing, Social Psychology +10

How Philip Kotler has helped to shape the field of marketing

Maureen Bourassa, Peggy Cunningham, Jay M. Handelman · European Business Review · 2007 · 15 citations

Business, Marketing, Marketing Management +6