Concepedia
Statistics
Publications
1
Citations
87
H-Index
Active since
1982
J. Barry Mason is an author specializing in expansion strategy, strategic marketing, and business.
Publications per year
1982–1982
Assessing the Impact of Short-Term Supermarket Strategy Variables
J. B. Wilkinson, J. Barry Mason, Christie H. Paksoy · Journal of Marketing Research · 1982 · 87 citations
Business, Marketing, Strategy +6
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