Concepedia

Viktorija Vičiūnaitė

VV

4

Publications

126

Citations

4

H-Index

2019

Active since

Affiliations

Norwegian University of Life Sciences(Current)

Viktorija Vičiūnaitė is an author at Norwegian University of Life Sciences specializing in marketing, management, and digital marketing.

Top concepts

MarketingManagementBusinessConsumer ResearchDigital MarketingEducationSustainabilityConsumer BehaviorInteractive MarketingSustainable Marketing

Publications per year

2019–2023

4

Publications

4

Informing sustainable business models with a consumer preference perspective

Viktorija Vičiūnaitė, Frode Alfnes · Journal of Cleaner Production · 2019 · 56 citations · Full text

Green Marketing, Consumer Research, Education +16

Communicating Sustainable Business Models to Consumers: A Translation Theory Perspective

Viktorija Vičiūnaitė · Organization & Environment · 2020 · 33 citations · Full text

Digital Marketing, Sustainable Development, Consumer Research +24

Alternative food networks on digital platforms: Consumer preferences for platform versus local food attributes

Viktorija Vičiūnaitė · Journal of Rural Studies · 2023 · 19 citations · Full text

Digital Marketing, Consumer Study, Agricultural Economics +22

The role of effectual networking in small business marketing

Elin Kubberød, Viktorija Vičiūnaitė, Siw M. Fosstenløkken · Journal of Small Business and Enterprise Development · 2019 · 18 citations

Effectual Networking, Small Business Marketing, Small Businesses +14

Rows per page

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