Concepedia

Author

Nazanin Tourani

Pennsylvania State UniversityORCID

Also Known As

Nazanin Tourani

8

Publications

51

Citations

3

H-Index

18

Concepts

All Affiliations

Pennsylvania State University
NT

About

Nazanin Tourani is an author at Pennsylvania State University specializing in digital services, digital platforms, and service innovation.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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13

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Marketing

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13

4

Brand Building

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Brand Development

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13

Nazanin Tourani

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2

Publications

43

Citations

2

H-Index

YearCitations

Thriving in a shifting landscape: Role of social media in support of business strategy

Nazanin Tourani

Asia Pacific Management Review

2022

30

Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension

Mohammadbashir Sedighi, Alireza Sheikh, Nazanin Tourani,

Human Behavior and Emerging Technologies

2022

13

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