Statistics
Publications
3
Citations
85
H-Index
3
Active since
1972
Affiliations
Nomura Holdings (Japan)(Current)
Peter Sampson is an author at Nomura Holdings (Japan) specializing in psychology, business, and consumer behavior.
Publications per year
1972–1995
3
3
Peter Sampson · Journal of Marketing Research · 1972 · 44 citations
An implicit model of consumer behaviour
J.Paul Heylen, Barbara Dawson, Peter Sampson · Market Research Society Journal · 1995 · 21 citations
People are people the world over: The case for psychological segmentation
Peter Sampson · Marketing Science · 1993 · 20 citations
Business, Marketing, Psychology +14
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