Concepedia

Wardha Habiba

WH

2

Publications

80

Citations

2

H-Index

2020

Active since

Affiliations

United International University(Current)

Wardha Habiba is an author at United International University specializing in customer satisfaction, relationship marketing, and business.

Top concepts

BusinessMarketingManagementService QualityMarketing StrategyCustomer SatisfactionRelationship MarketingCustomer Relationship ManagementTrustConsumer Research

Publications per year

2020–2021

2

Publications

2

The relationship between CRM and customer loyalty: the moderating role of customer trust

Mirza Mohammad Didarul Alam, Rashed Al Karim, Wardha Habiba · International Journal of Bank Marketing · 2021 · 60 citations

Trust Metric, Customer Satisfaction, Relationship Marketing +14

How CRM Components Impact Customer Loyalty: A Case from Bangladesh Banking Industry

Rashed Al Karim, Wardha Habiba · Journal of Management Info · 2020 · 20 citations · Full text

Total Quality Management, Customer Satisfaction, Customer Experience +16

Rows per page

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