Concepedia

Rafael Gattringer

RG

1

Publications

57

Citations

1

H-Index

2016

Active since

Affiliations

University of Vienna(Current)

Rafael Gattringer is an author at University of Vienna specializing in brand positioning, brand management, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBrand PositioningConsumer Research

Publications per year

2016–2016

1

Publications

1

Flag up! – Flagship products as important drivers of perceived brand innovativeness

Marco Hubert, Arnd Florack, Rafael Gattringer et al. · Journal of Business Research · 2016 · 57 citations

Marketing, Consumer-driven Product Development, – Flagship Products +11

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